Everywhere you look on the Internet, you will find successful marketers selling their products and telling you that “the money is in the list.” Hardly anyone trying to get an information product business started would disagree with that statement. The only people who would really tell you that a list isn’t worth the hassle are [...]

Squeeze page - a weird term.
You’ve probably heard the term a few times and not quite understood what it means.
Me too.
Most of the people who talk about squeeze pages only have a slight grasp of the concept - it’s just a term after all.
Here’s the important bit - this is what a squeeze page should [...]

If you’re serious about Internet Marketing, I’d say you pretty much needed to build a list from day one. It can be done without a mailing list but it makes it bloody hard work.
I’ve heard all sort of figures bandied about on the actual amounts you should be able to make from your list. I [...]

When social networking dropped on the Internet, Web browsers fell all over each other getting an account registered so they could build their list of friends and tag clouds. Some social networking sites, like MySpace.com and Facebook, became the darlings of the younger Web browsers and literally changed the face of the Internet.
YouTube blew them [...]

The only stable concept in the rapidly moving Internet Marketing field has become a constantly repeated mantra: “The value is in the list!”
Your subscriber list is your marketing arena and more valuable to you and your online success than anything else you can create. Without it, you do not have anyone to market to.
There are [...]

The entire Web is flooded with new giveaways every few minutes. They seem to clone themselves faster than ants at a summer picnic. Every email you open up will probably have a list of 8 or 10 giveaways that are open “right now!” or will be launching in a day or two. Most giveaways will [...]

As with newsletters there are a couple of ways of getting subscribers using forums too.

1. Post on forums leaving a link in your ‘signature’ (if allowed) to your opt-in page.

2. Set up your own forum (easier than it sounds) and let the members know that if they join they’re agreeing to join your [...]

Newsletters have to be one of the best ways of getting opt-in subscribers.
There are a couple of ways to do this -
1. Using other people’s newsletters as a way of advertising your freebie or opt-in page
2. Offering your own newsletter which you write (and publish) monthly, weekly or daily (hard work) [...]

One of the best techniques to grow your list is to create and maintain a blog on whatever subject you are promoting at the moment. More people now subscribe through my blog than my original opt-in page.
Get a free one at Wordpress or Blogger. You can host it yourself or have them do it for [...]

As well as where to get subscribers to your list there are of course some technical things you’re going to need. While this book is aimed more at how and where to grab new opt-in’s there are some things that need covering.
Here’s what you’re going to need:

An Autoresponder service - this is just a fancy [...]