At times your online businesses of selling ebooks and resell rights will be stalled and you will start looking for other avenues to stimulate sales. Offline marketing might just be the new opportunity that will increase both your options and your income.

Here’s seven methods you can explore and use to add depth to your offline sales arsenal.

• Sort your ebooks and products into separate folders categorized by the resell rights they carry. Copy each product onto a CD, including website page, rights statement, graphics for the ebook, sales page and affiliates, if you are offering affiliate marketing.

Use the sales and cover graphics on your CD to make professional labels for your jewel case and the actual CD.

If you want to combine several related products on the same CD, you can sell it for a better price. The same directions about using graphics to make professional labels still apply.

Information products targeted to online niches are ready-made for CD distribution. Information on CD can have a higher perceived value than downloaded ebooks because you can include related giveaway products on the CD as surprise bonuses, audios and videos.

If you were an eBay seller of information products you got a royal surprise when eBay no longer allowed the sale of downloadable information products. When that happened, smart marketers moved to    CD delivery of the same products they had been selling on eBay.

• Offline classified ads do get read when placed in magazines related to the topic of your CD products. Go to any large magazine rack, like in supermarkets, and check out a few magazines targeting a niche, like golf, hunting, weddings or health. Look in the classified section to see how the ads are written and presented.

If any are related to your niche, buy a copy and read every classified ad to get a feel for the look and tone of the few lines of text in each ad. If you don’t find a magazine for your niche, try large bookstores or go online and search for magazines related to your subject. If the classified ads are reasonably priced and you can afford it, place a few ads and test the response. Add your bonus link to the ad, using a product with Master Resell Rights or Giveaway Rights.

Newspapers have classifieds, but their readership might be too tightly focused to help your sales any. Except for the mega and expensive national newspapers, local newspapers are not widely read outside their city or town. Creating a wide audience and a marketing list with local newspaper ads would get expensive.

• Once you have your products on CDs, you can contact small business owners and either sell them at a wholesale price so they can resell them in their retail stores or on a consignment basis. When they sell on consignment, you and the business owner will split the sales money at whatever split you decided upon.

Be very sure that your jewel case labels and CD labels look professional. If you do not have the talent or the software to design   your own, pay a professional to do it for you. A CD is not going to sell itself. The look of your graphic design is the only thing that will attract attention.

• After you create your CDs, think about offering them to schools, youth groups, churches and non-profits as fundraising opportunities. Call those groups and introduce yourself as a local resource for fund raising opportunities. Explain that they will have no up front costs and may resell the ebooks or software and keep a percentage of each sale.

This option is another outlet for your products with Master Resell Rights, Private Label Rights or Giveaway Rights. When you list the contents of your CD, make sure you indicate the rights that come   with each product. They make your CD more valuable to buyers that might be Internet Marketers themselves.

• Using your digital products as free incentives, local businesses can attract new business and stimulate new accounts. Make the contents of your CD match the retail businesses you are marketing to. A CD on improving your golf score would work in golf stores, pro shops at golf courses, stores that sell sporting goods, for example.

If you find good related products and want to offer them on your CD, ask about an affiliate arrangement so you can make some money every time someone follows your affiliate link to the product and buys     it.

• Does your sister sell Avon or Mary Kay at neighborhood parties? Is your neighbour busy hosting cooking or cookware parties? Create CDs with software or ebooks related to the product being sold at parties all over your town. You might offer your neighbor a CD with recipes and cooking tips, maybe her personal cooking tips, to give her customers at her next sales party.

For those selling makeup or other beauty products at home parties, offer a CD for gifts at their parties with skin care tips and an ebook about easing laugh lines or lightening dark circles under eyes. If your   hostesses want to personalize the CD by including information about their particular service or product, you just added another stream of  income to your business.

• Broaden your horizons some and start looking at your family and friends as possible customers for your digital products. Recipe CDs might be a good choice for a newlywed couple. One with great graphics and step-by-step lessons on how to complete popular crafts might be a hot item with your mother and her group of friends who gather each week to work on craft projects.

If your niche interests are popular enough, you can probably find PLR products to rewrite for your ebooks. Combine several focused PLR articles into an ebook. If you do this for 10 popular niches, you will have soon have a library that will provide you quick access to valuable products whenever you need them.
Keyword searches will uncover the current popular keywords that can be researched and written into products people want and are looking for.

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