This is a minefield. Luckily, as marketers it mostly works in our favor.
Would you pay $97 for a book on Amazon?
Perhaps - if it was a huge glossy coffee table edition, or a specialist trade manual related to your work. Most people have a $10 limit for book (real, physical books) in our heads and [...]

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • StumbleUpon
  • Technorati
  • Live
  • YahooMyWeb
  • Blue Dot