As well as where to get subscribers to your list there are of course some technical things you’re going to need. While this book is aimed more at how and where to grab new opt-in’s there are some things that need covering.

Here’s what you’re going to need:

1. An Autoresponder service - this is just a fancy name for a service that managed your list for you. I use Aweber. The other ‘market leader’ is getresponse. Google them both to find their home pages.

These services look after the subscribers who opt into your list in a technical sense. They’ll provide you with an ‘opt-in box’ which is simply the form that your new subscriber puts his name and email address into to join your list. Your AR service will then add the subscriber and his details to your account. You can log into to view the details and do LOTS of other things such as email your list, write follow-up messages which are sent to them in sequence over days, weeks or months, delete them from your list, send a full ‘broadcast’ message to part or all of your list (try doing this from your Yahoo or AOL account and watch how quickly they shut you down as a spammer).

Your AR service (mine currently costs around $20 a month and is worth every penny) is the cornerstone of your whole email marketing campaign.

2. A product to offer in exchange for joining your list.

Not many people do things for free. You’ll need to offer a free report, ebook, service, forum access, newsletter or whatever else in exchange for someone giving you their email address. PLR products are a great way of getting a product to offer. Don’t just offer any old crap - make it something that YOU would exchange your email address for.

3. An opt-in page

Sometimes called a ‘squeeze’ page. This is the website where you send all your traffic from that results from the marketing methods in the rest of this book. There are two things on this page - your offer (the freebie you’re offering in exchange for the visitors email address) and the opt-in box.

You need to write your sales page (offering the freebie) as if you were asking $997 for it! Just because you’re only requesting an email address don’t think that people will be queuing up to join your list. They won’t. You have a lot of competition from other marketers to get email addresses.

Most of you will already be at this stage if you’re reading this book, so we’ll move on to the ‘how to’ aspect of grabbing hundreds of subscribers in 30 days.

If not, get on with it. Sign up to Aweber or Getresponse. Both have excellent tutorials and the whole thing is pretty intuitive anyway.

Once you start to build your list you really won’t look back.

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