Don’t run out and buy or download all the PLR software you find without considering a couple of problems that can derail your project in a heartbeat.

If you are not a programmer, as we’ve discussed you will need to outsource the changes you need to make your product essentially a new product. Check the PLR license to make sure you’re allowed to do this. Some PLR actually isn’t because not everyone uses the same definition of the term. Check the license. Some rights only allow you to brand the software with your details and that’s all. To get full value from your purchase, you need the rights to fully modify the software, including breaking it into separate modules or combining it with other related PLR applications, and changing the name, any graphics etc.

If you’re not sure contact the owner / copyright holder and ask them.

Also the software might not be written to easily accommodate changes (i.e. the original coding is crap). If that happens, you might not be able to adapt the application the way you wanted to.

Make sure the source code was written in HTML or PHP. If you don’t recognize the source code, it was probably written in an uncommon language and you might not find a programmer to make your adjustments. The more common the codign language, the more common the coder will be to find.

Software with Private Label Rights should come with the program source code and the graphics used for grabbing attention, buttons or banners, if there are any. If not, you will need a graphic designer before your project is completed. If that expense is not in your budget, you might want to rethink your decision to buy the software.

When you need changes to the software, the easiest and less expensive way to get them is to contact the original programmer, if you can. The original coder will be able to make your changes quickly and probably at a lower price than someone who’s never seen your software. Before you buy the PLR product, see if you can find the original coder. If you can, write down his name and phone number. You just might need it.

The biggest problem is support.

Even the simplest software can challenge the intellect of some people. You need to think about how you will help people with the inevitable support problems.

The way I do it is to use an email support desk so that I have a record of every question that people ask.

Once a new question has been asked it goes into a FAQ file that is available to customers before they contact me.

There are also outsourcing options available (check the above sites) where you can employ people to help with support on a pay per minute basis.

Finally, and possibly best, you could set up a free forum and give access to everyone who buys your software. The members end up helping each other and your support queries reduce to virtually nil

Producing your own software products using PLR software is I think, one of the last great frontiers in internet marketing. There aren’t many people (respectively) doing it, and even less doing it well.

Best of all, ANYONE with a good idea can do this - it’s no longer the preserve of a few highly intellectual coders. It’s lucrative, fun and less competitive that writing an ebook!

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