RSS - Syndicate Your Business

Another free marketing tool that is making the rounds of Internet Marketing is RSS, or “Really Simple Syndication,” and, if used right, can send your sales over the moon.

This process begins when a webmaster wants to share his site’s content with other web sites. The selected content is added to an RSS document and then registered with an RSS publisher. The content can be anything the webmaster wants it to be…articles, headlines, press releases or jokes and recipes, for that matter.

The ease of distribution gives this technique a very high potential to explode your site traffic and greatly improve the results of your marketing efforts. The key to success with RSS is to have useful content that informs and interests your audience. The same principles that apply to article writing apply here:

• Consider your target audience and write to them
• Keep your article short and to the point…200-300 words
• Write in a friendly, conversational manner
• Use “How to” tips and short step-by-step solutions to keep your readers interested
• Consider submitting your articles to newsletters and ezines as another source for traffic

Send press releases whenever there’s a special event on your website or blog, or when you add new products or services.

A little time will be required to set up your RSS feed. You’ll need a server, a database with descriptions of your content and the ability to use scripts. If you are unable to do these necessary tasks yourself, you can hire a freelancer to do the technical work.

When you have the details worked out, you submit your content for syndication to an RSS publisher, or aggregate. Most have specific categories for popular topics. You will have to make sure you submit your content to the correct category so your intended audience gets your feed.

Do not categorize yourself into a hole. If your content can be useful or interesting to different audiences, submit it to different aggregates under different categories.

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Next: The Power of Press Releases