If your list is receiving an email course from you, one way to keep people interested in your mails is to mention what’s coming in the next part of the course to build excitement. It would be more compelling if your comment about the next installment of the ecourse created a bit of curiosity or mystery to build interest.

To keep your subscribers interested, include a one-line statement that says something like: “And in the next part, we’ll look at 7 key methods to achieve what we’ve written about today, including one that I’ve never shared anywhere else”.

Try to find something unique in the next part of the course, so that the subscriber has only one method of reading that information: in your next email. If you can do this well, your subscribers are more likely to stay subscribed.

Actually an e-course is a great way to get people to sign up to your list.

You don’t even have to have all of it written before you start getting sign-ups. If I was writing an e-course I’d get 2 month’s worth of content (regardless of whether it went out monthly or weekly) and load it up into my autoresponder.

That way I have some breathing space and can write the rest of the course safe in the knowledge that my autoresponder is supplying my subscribers with their course every time it’s due.

Of course each course would contain a sales link or affiliate link too. The course is the content so the beauty of it is that you can safely sell to your readers in each issue.