I think one of the most important things any internet marketer can do for their business is spend $20 a month or whatever it costs to use an autoresponder service such as Aweber or Getresponse.

This automated service does your selling for you while you do other things – creating new products or relaxing in the hot tub with the twins from next door – it’s up to you.

I’ve only used Aweber but the tutorials they provide are excellent and once you get into the whole ‘follow-up messages’ scene you really will wonder how you got along without it.

However you have an advantage over me.

Because you’ve read this book you can start keeping a chart record of your lists, your selling methods, the types of promotions, products and services you’ve offered to your lists and most importantly of all – how it’s affected your profits.

If you find a system of sequencing emails that has the result you desire (usually people start buying from you) then note down every nuance and detail of your method and start building multiple lists to make the most of your profits. If you already have multiple lists then change your methods so it fits in with your best test results.

I have the messiest Aweber account anywhere – bit;s of lists here and there – some have 1000 people that I haven’t contacted in 2 years because I wasn’t organised enough to keep in touch with them after they’d bought a product from me or opted into one of my lists.

Whatever you do, don’t let yourself get into this situation.

Using the combinations in this book of products, freebies, content and affiliate links I could make $1000 a month from a list of 1000 people.

That’s money I’ve simply thrown away by not keeping a record of what I’m doing with my lists.

There’s no excuse.

Step By Step

1. Build an opt-in page.

2. Offer something for free from it

3. Place the people who opt-in on a list

4. Offer them a sequence of product sales emails, content, affiliate sales emails and freebies. Make this ongoing.

5. Transfer the people who buy onto a separate specialist list (for the subject related to the product they bought) and start gathering content to offer and sell to them.

6. Repeat the process from step 4 on with buyers from this list.

7. Incorporate other methods such as OTO’s, two tier programs, real-life examples etc into your email sequence.

8. TEST & TRACK

That’s more or less it. You need to do this for yourself now.

I’ll end by passing on a little personal experience. Building a list happens faster than you think. Do a lot of forum posting, use Adwords if you know how to, if not then produce some good free products and ask other marketers to give your free products a mention in their newsletters, blogs and on their websites.

In return you’ll offer to put a permanent email in your sequence advertising one of their products. It’ll be an affiliate link so you’ll both make money from it.

One of the best ways I’ve found, of finding and keeping subscribers is to offer a monthly or weekly newsletter or course.

Not only do they then continue to subscribe in order to keep receiving the information, but they’re actively expecting your email and therefore always open it.

It’s an ideal way to sell.

Good luck……