Some affiliate programs are one-tier: you get paid commission only on those customers who you personally refer. However, some are two-tier: if one of those customers goes on to also join the site’s affiliate program, then you get a smaller commission on sales referred by them as well.

If you refer someone who then goes on to generate a massive number of affiliate sales, your second-tier commission can be substantial.

You might even combine this with other items in the checklist:

Two-tier + residual income

Promoting a program that offers a two-tier affiliation, and gives people a lot of tools to help them promote that offer, is a powerful way to start your viral marketing processes.

• Two-tier + cross-promote another list

If you do give people tools to help them promote the residual product, remember to add them to a separate mailing list. You might have other tools in future that you want to share with them (maybe for the same product, or maybe for something related).

• Two-tier + trial offer

If you can find a trial-offer to a program that has a good rate of turning those trial customers into permanent ones, you can achieve some very good results.

• Two-tier + list building tools

There’s good list-building tools available all over the web. Just use any search engine to find them. This software tool is ready-made for this program and will help you easily generate larger lists.

The whole principle of these sites is that you’re supposed to refer more and more people to the site, and in return you get more exposure to your offers.

This technique is very effective if your tool is very high quality and converts readers to customers. Look for affiliate programs that are ONLY open to customers. Then you gain the commission on the second-tier sales, but more people will become customers in order to join the affiliate program.

Watch out if you use Paypal – they can be a bit edgy about multi-tier systems. Better ask them first.

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