Newsletters & Ezines

Hundreds of webmasters publish niche newsletters or ezines on a regular basis, weekly or monthly, to lists that probably range in the tens of thousands of avid readers. Their publications deliver fresh content to their subscribers and the need for that fresh content is endless. Here’s where you come in.

When you can provide quality information to those publishers in the form of articles in the 300-500 word range you will broadcast your name and webpage link across the Internet almost instantly. If you keep submitting quality articles, you will quickly be considered an authority or expert on the niche subjects you write about.

This is no exaggeration and is one of the quickest and most effective ways to drive traffic for free.

To be successful at this you have to consider your audience first.

• Who are they?

¨ Collectors?

¨ Parents?

¨ Senior Citizens?

¨ Crafters?

¨ Gardeners?

¨ Internet Newbies?

• What do they want to know?

¨ How to do ______ ?

¨ How to fix _______?

¨ How to understand _______?

¨ How to make money online?

• What problems do they need solutions for?

¨ Technical computer problems?

¨ Fixing web page disasters?

¨ Repairing marketing mistakes?

¨ Removing stains from clothing?

¨ How to make a better cup of coffee?

• What are their passions, hobbies or interests?

¨ What is their niche focus?

¨ What is missing from their enjoyment and use of their niche?

• Where do they hang out?

¨ Forums?

¨ Blogs?

¨ Internet Cafes?

¨ Chat rooms?

With that information, you can directly address the problems and passions of the newsletter’s membership and increase the value of your article submissions to the webmaster. To begin with, it sounds like an impossible task, but simple research will uncover amazing details about a webmaster’s community.

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Pay particular attention to the comments made by the subscribers. They usually reveal a lot about themselves without even realizing it. For example, off topic comments are very revealing if you know what you are looking at:

• “I had to spend the morning getting rid of ants in the kitchen…”
• “I took my kids to the beach yesterday and when I got home…”
• “My sales page isn’t working like I wanted it to work and I don’t know what to do about it.”

You get the idea. People who feel like they belong to a newsletter’s community, virtual or not, start getting chatty and, sure, a lot of it will not have any value for your purposes. But the real value is the “accidental” listing of problems for you to solve or address with additional information. Learn to read with an eye for holes you can fill with your writing…Marketing gold and Free traffic gold rush.

Writing for the Internet is not like anything you ever learned in high school. Newsletter and ezine subscribers want to feel like they belong to a community and are not just an email address with a valid credit card to the publishers. In order to instill that sense of belonging, articles, ebooks and the actual newsletter have to be written in a friendly, conversational manner.

Write like you are talking to your friend or a neighbor. Explain your points in plain words and not in the stilted, strained manner found in some ebooks and articles. Just talk, but do it with your fingers and your keyboard.

Before you submit directly to any webmaster or publisher, subscribe to their publication and read it. Check out back issues in the archives. Read the comments in several that interest you. Look for questions or problems that you can address and do so, either with a good comment or later, with a short report or article that you submit to the webmaster. Problems needing solutions are free goldmines of fresh content for you to mine.

One effective way to get free newsletter publicity is to take one of those problems that needed solutions and turn it into a short report, 4-10 pages, and offer it to the webmaster as a free bonus or gift to his subscribers. Of course, the report will be branded with your details, particularly your name and your link to your site.

Webmasters are very interested in free bonuses for their subscribers and would welcome your gift offer if it is about some aspect of their niche and of real value to their subscribers. Being able to offer free, fresh content to their subscribers raises the value of being a member of their newsletter and increases subscriber loyalty. If you can provide that content, you will benefit by having your link in front of thousands of subscribers in a few days. This is definitely a Win-Win-Win situation for you, the webmaster and the subscribers.

As your reputation grows built by your articles and free reports, webmasters will come looking for you (the smaller the niche, the quicker this will happen).

Their subscribers will follow your link to your page, looking for more information or resources. You will become an authority or expert in the newsletter’s niche and your traffic will increase dramatically. You will be the darling of the search engines, where rewarding fresh content with higher page rank is their main task.

Always remember, writing articles and for ezines is not your main task - driving traffic.

Did you know you can download and read this chapter as well as the entire website traffic handbook now for FREE? Click Here for Free Traffic

Next: Building Traffic From Forums