05 Aug
Posted by: Ben in: Article Writing, Artricle Marketing
Writing articles and submitting them to article directories is a simple, but very powerful and effective way to create interest and generate traffic to your site.
Best of all, it’s free.
For years, most successful online marketers and many marketing offline too, have used article submission as a way to draw attention to their products and send interested traffic their way.
Basically how it works is that you write interesting (hopefully) articles. You submit them to article directories for other people to use freely on their sites, blogs and in their written works. The condition is that they have to use the article as it is - they’re not allowed to change it - and at the bottom you have included a link back to your own website, product or blog. When people read the article, and if they like it, they’ll possibly click on the link and you’ll get free traffic to your website.
Here’s some steps to follow if you fancy giving this a try.
If you want to have your articles accepted by the directory admin and published for everyone to find, you have to have fresh, new content. It’s fine to use PLR (Private Label Rights) material that you’ve bought or gotten hold of for free but make sure you rewrite it slightly or add to it. Don’t be tempted to use it as it comes because it’s highly likely that other people have bought the same PLR and have submitted it to the same directory.
Unfortunately, there are hundreds, or even thousands, of other people using the same PLR articles you have. Your goal is to be different than the rest of the pack, not a clone of the multitudes.
If you have a specific niche you want to promote, pick a topic related to that particular niche that would interest your readers and write 300-700 words on that particular subject.
For example: If gardening is your passion, your topics could be:
You get the idea…list everything you know about your passion and you have the topics for your articles. Don’t be afraid to have a little fun with article topics. Write like you are talking to your neighbor or a friend and denying that you sent the snail army his way.
If you’re into Internet Marketing, think about what you are selling online…ebooks, software, memberships…and the benefits of buying your products. Each benefit could be turned into an article to send you directed traffic, which is what you want.
Another example: If you are selling ebooks on how to solve a problem, your articles could have just enough information about that problem and its solution to make your interested readers want to know more, sp in this case the link at the bottom of your article would be to a ‘full size’ book on the subject.
Newsletter and blog publishers are hungry for new content to present to their readers. You don’t have to reinvent the wheel, but you do have to rewrite it some to make it interesting and useful to the publisher’s readers.
That means:
Not much new exists today that cannot be restated or reordered to make it a new article with great possibilities for traffic generation.
The browsing public is starving for information on any topic imaginable. You can find out what they are looking for in your niche by using any keyword generator. You will know how many people looked for your specific keywords last month.
If you plan on using articles to drive traffic to your products, wouldn’t that be handy information to have BEFORE you start writing articles?
There’s more than one way to fix a stuck drawer, make your car shine like a jewel, remove the mystery stain on your kid’s new shirt or get better phone service.
Problems are everywhere. We all have more than we need and the reading public is no different. A list that promises a new way to overcome everyday hassles is usually warmly welcomed by newsletter publishers because anyone can relate to the information.
Be creative and your articles will be appearing all over the Internet. If you have a humorous story about how you discovered the solution or had to create it, add it to the article. Do not write in a technical, stilted manner. Just make sure your solutions work. If you have enough solutions to the same problem to make several articles, do it.
People everywhere love hand-holding and step-by-step lists of techniques or processes to make their life easier, especially when they are dealing with some of the new, popular technical aspects of the Web 2.0 social media.
These articles are in every article directory and people flock to them. Most want to know how to master these vague processes that do so much “wizardry” on web pages.
If you know how to master one of the processes that baffle so many people, you have just struck article gold. Write a step-by- step tutorial that starts at the beginning and finishes with a completed process.
You see examples in your email box all day long with titles like “5 Secrets To Unlock _______,” “Easy PHP Scripts to ______” or “How to _____.”
Read some articles in any directory on your niche topic and get ideas for new articles on the same subject. Ideas are not copyrightable and any that pop into your head while you’re reading the competition are yours to use as you wish.
A lot of useful information and techniques are fading away as the new generations flock to the “new stuff” like hungry seagulls on a deserted beach.
Our heritage is full of the ways our grandparents or great- grandparents used to create safe havens for their families and most of it is quietly crumbling into archival dust. Those methods can be resurrected from old bibles, handwritten cookbooks or the memories of your aging relatives and made into articles and even ebooks that would be popular today.
Public domain repositories are goldmines of the processes and traditions from your past the made today possible. The information found there can be freely used, rewritten to suit yourself, broken into short articles or several ebooks or published as is. Check the laws for your own country first.
You can find almost anything you need in the public domain, like software, pictures, movies, plays, poetry, ebooks, music, artwork or technical works to name a few. A Google search for “public Domain” will fill your folders with more resources than you will ever need.
Here’s a few to get you started:
In the US:
In the United Kingdom:
Every Article Directory has submission guidelines that have to be followed to the letter.
Do not assume that every article directory has the same guidelines. If you do not follow those posted guidelines, you will not get published. New article acceptance is not done by robots, but by human beings looking for violations of their policies.
Articles submission services will, for a fee, submit your articles to hundreds of directories, but they will not check for submission guidelines for each directory. That is your responsibility.
For example, if the guidelines state that the title of your article has to have the first letter of each word capitalized, they will not accept articles with even one word not capitalized.
Acceptable: “The Real Secret Of Internet Marketing”
Not Acceptable: “The Real Secret of Internet Marketing”
Here’s a few popular article directories where you can submit your articles:
Don’t forget to read the Submission Guidelines and follow them to the letter.
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