If you are working with a JV partner, try to include (or link to) some useful content rather than just running an ad. For example, if you are promoting someone’s training course on a specific topic, see if you can interview your partner and ask questions which show how the course is particularly relevant for your list.

Then make the interview available free of charge. It will show how useful the product is, and how you believe in it enough to spend time running and sharing the interview.

Maybe, if your JV partner has an affiliate program, and publishes articles for affiliates to use, you could use some of those to help promote the product. But don’t just copy the article and leave it at that – add your own twist to the article by showing how relevant the article is to each list. A new process or resource is always a good addition to old articles…feed the customer’s appetite for new information and the search engines will consider it new content.

Next: How To Make Money With Reprint Rights

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