A great way to introduce a product to your subscribers, whether it’s your own product or an affiliate one, is with a trial offer.

Look for trial offers by searching on Google or Clickbank, ideally they should offer affiliate payments that come in monthly once the person has subscribed as a full member after the trial period.

Obviously they should be related to your list. For example subscribing to a trial offer for viral marketing software. I know they will also have to subscribe to the software owner’s list but as most people are subscribed to multiple lists anyway this shouldn’t matter.

And if you give them the link to the trial offer AFTER they’ve subscribed to your list, you’ll have them on board anyway and can start pushing them through your follow-up message sequence.

If they do buy the software after the trial period then you’ll get your commission and if they don’t they’re on your list anyway.

It’s simply using someone else’s product to get leverage to pull people onto your list.

Even if they don’t offer an affiliate course it’s a good way to get people onto your list.

Email reminders regularly during the trial period to visit the site and read/use the material within it. Make it seem important to do it before the trial period runs out. This is only fair to the trial period owner.

Use phrases that create interest, rather than just saying ,“visit the site.” Instead, say “read page X,” “download that software and use it,” “read this post in the forum,” and link to the specific page, software, or forum post.

A much better way to get the customers to go to the site is to ask a question, like, “Did you agree with the argument on Page ___ ? Do you have a better idea? I’d like to hear what you think.” This question and polite request for your customer’s opinions will build a personal relationship with them and that’s marketing gold.

This is an effective technique to use in case they forgot they joined or got busy doing something else. Your mails gently remind them to USE their trial, with the expectation that they will pay to continue their membership or subscription when the trial ends.

Either way it’s a clever method.

Next: Offer Demo Software With Affiliate Programs Built Right In

Don’t want to wait for the next post? Download the ebook for FREE now.